Bragg Gaming Group has officially launched its comprehensive turnkey solution in collaboration with Kings Entertainment A.S., a prominent Czech land-based casino operator. This partnership marks a significant milestone as Kings Entertainment ventures into online gambling under the brand Kingsbet in the Czech Republic.
Comprehensive solution offered by Bragg:
Under the terms of their agreement, Bragg will provide Kingsbet with a full suite of services including Player Account Management (PAM) technology, exclusive content from Bragg studios, and aggregated online casino offerings through the Bragg HUB. Additionally, a fully localized sportsbook integration in collaboration with Altenar will be provided, ensuring a robust platform for Kingsbet’s operations.
Bragg’s turnkey solution equips Kingsbet with powerful automation tools and advanced marketing capabilities. This includes Bragg’s FUZE player engagement toolset tailored for both casino and sportsbook operations. Features such as Free rounds, Missions, Quests, Journeys, Recommendation engine, and Jackpots are designed to enhance player acquisition, conversion, and retention.
Matevž Mazij, Chief Executive Officer of Bragg Group, expressed pride in supporting Kings Entertainment’s transition to the online market: “We are honored to partner with Kings Entertainment, a leading European entertainment and gaming brand, to provide our full-service turnkey solution as they expand their market-leading operations into the online realm in the Czech Republic.”
As Bragg Gaming reports, David Vaněk, Chief Executive Officer of Kingsbet, highlighted the rigorous licensing process and compliance with the new Gambling Act effective January 2024: “Kingsbet will offer players ‘The King´s experience’ in sports betting and casino, with plans to introduce a Live casino product later this year. Bragg´s platform will enable us to enter the Czech market with powerful tools and a highly competitive product offering.”
Industry expertise and market position:
Founded in 2003, Kings Entertainment currently operates three prominent land-based casinos in the Czech Republic, including Kings Rozvadov, Admiral Rozvadov, and Hilton Prague. Known for hosting major poker tournaments and attracting over 500,000 visitors annually, Kings Entertainment holds a significant 40% share in the Czech land-based casino market.
The Czech online casino market is poised for substantial growth, projected to reach approximately US $1 billion in gross win by 2024, reflecting a 30% increase year-over-year from 2023. The market expansion follows regulatory amendments allowing for a broader range of licensed online gaming options, including live dealer games, effective January 1, 2024.
Bragg Gaming’s collaboration with Kings Entertainment underscores its commitment to expanding its footprint in global iGaming markets through innovative technology solutions. The partnership aims to capitalize on emerging opportunities in the evolving landscape of online gambling, leveraging Bragg’s expertise to deliver a superior gaming experience to players in the Czech Republic and beyond.
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