Bragg Gaming Group has officially launched HardRockCasino.nl in the Dutch market, marking a significant milestone with the deployment of its advanced player account management (PAM) software to the renowned brand.
Strengthening market leadership:
This new agreement cements Bragg’s position as the preeminent technology and content provider in the Netherlands, becoming the sixth PAM client in the region. The collaboration will see Hard Rock Casino NL benefit from Bragg’s comprehensive suite of managed services, including 24/7 customer support, robust payment processing technology, sophisticated fraud prevention measures, targeted retention marketing, and extensive responsible gambling solutions.
In addition to providing state-of-the-art PAM technology, the partnership also encompasses content aggregation. Hard Rock Casino NL will gain access to the Bragg HUB, a content delivery platform that aggregates over 10,000 casino titles. This extensive library includes exclusive games developed on the Bragg Remote Gaming Server (RGS) as well as popular titles from other leading iGaming suppliers.
Furthermore, Bragg will deliver exclusive content from its proprietary game development studios, Atomic Slot Lab and Indigo Magic, ensuring a unique and engaging gaming experience for Dutch players. All online casino games delivered through the Bragg HUB come equipped with the Company’s Fuze promotional tools, offering player engagement features such as free rounds, tournaments, and quests to enhance the gaming experience.
Strategic partnership with iCasino.BV:
Hard Rock Digital operates in the Netherlands through a partnership with iCasino.BV, which obtained an online gambling license from the Dutch Gambling Authority (KSA) in May. This brand licensing agreement allows Hard Rock Digital to leverage its globally recognized brand in the Dutch market, offering a distinctive and compelling iGaming experience.
Matevž Mazij, Chief Executive Officer at Bragg, expressed enthusiasm about the launch: “We’re excited to support HardRockCasino.nl as it enters the Dutch market under the Hard Rock Casino brand. Hard Rock Digital is an internationally recognizable brand with a fantastic global presence, and I cannot wait to see how Dutch players will embrace the brand as we launch with HardRockCasino.nl.”
Paul Strikers, Chief Executive Officer at iCasino, also shared his excitement in Bragg’s press release: “When entering a highly competitive market like the Netherlands, with its strong emphasis on operator compliance, we wanted to have the best foundation, and Bragg’s suite of content and technology solutions provides that. Dutch players will benefit from access to the latest titles and the best offers, bringing the best in Hard Rock Casino style to our iGaming offering.”
The Dutch online gambling market is projected to be worth over USD 2 billion in 2024, according to H2 Gambling Capital. This significant potential for growth underscores the importance of the strategic partnership between Bragg Gaming Group and Hard Rock Digital, positioning both companies to capitalize on the burgeoning market.
With the integration of Bragg’s advanced PAM software and exclusive gaming content, HardRockCasino.nl is set to provide an unparalleled online gaming experience in the Netherlands. This collaboration highlights Bragg’s commitment to delivering cutting-edge technology and innovative solutions to its partners, reinforcing its status as a leader in the iGaming industry.
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